LeBron James & the Social Media Marketing Hype of the Century
Today's the eve of the extremely hyped free agent signing in sports history as LeBron James is scheduled to announce the c's he will be accepting millions to try out for at 9pm EST.
This is very unprecedented media coverage for anything as ridiculous as simply signing a binding agreement.A� And you can thank his team of advisors and a huge ego for this...
While I think this is the silly display (and I'm a large sports fan), there are numerous marketing lessons that can be learned because of this.
The first and quite a few important is always that a fantastic marketer could make something enormously profitable out of nothing at all.
Think over it - these guys squeezed one hour long special away from ESPN at no cost and they are selling sponsorships from the special.A� All to only announce who LeBron is going to learn for!
At least in this case these are considering donating all of the proceeds on the Boys and Girls Club of America.
Secondly, they used social media marketing to push their promotion and hype behind LeBron's signing.
As I'm typing this post, I'm looking at the trending topics on Yahoo.A� "LeBron Twitter" is #8, so out of the very searched things on every one of Yahoo, folks are looking for his Twitter take into account updates!A� The term "LeBron James" is #3.
It's being declared that he will be answering questions from Twitter during the ESPN special tonight.A� The Twitter account that has been setup specifically for this has gotten over 200,000 followers in 24 hours.
This just goes to show the amount of individuals are counting on this manner of communication and exactly how quickly things can be spread across these platforms.
There are techniques to piggy back about this kind of traffic with your marketing as I am doing right now!
Lastly, LeBron includes a team of men and women putting these strategies into place.
LeBron is the owner of his business.A� He has certain skills that allowed for the business to stay in existence.A� As a smart small business owner, he focuses entirely on those skills and surrounds himself with people that can try everything else.
No business has ever achieved greatness in the founder doing each of the work by him/herself... I challenge that you show me an example that proves me wrong!
So many business owners make an effort to handle the duty of the social media marketing on their own because they do not understand exactly what it takes to hit your objectives at it...
That's why having a team of people near you that discover how to get one to in places you desire to be together with your marketing is priceless.